True, the lockdown brought many companies closer to the digital world for the first time: websites, e-commerce, Ads and Facebook campaigns... all new for many activities but not for the fashion and retail sector. This is an area that has always been looking for the consumers’ habits: where the latter move, brands promptly follow.
This is what happened with the lockdown as well and all the restrictions that followed. More and more brands have decided to create e-commerce or to implement sales functions on social channels. Milan Fashion Week has also changed its location, moving to a totally virtual hub created specifically for the occasion. A digital experience that not only allowed fashion houses to parade and present new collections but also allowed them to get in touch with an audience that usually lives by fashion. To all this was added the message of hope and positivity that all fashion now needs.
Although the lockdown has changed consumer habits, the physical store always remains an important point of contact in the customer's journey. In a physical store you are followed and accompanied, from the choice of the product to the purchase; an indispensable relationship of trust is created. It is clear that the real challenge for the stores was precisely to be able to bring this relationship online, in a space as virtual as it is real.
How did we at The Place keep in touch with our customers?
Simple, we have activated a Virtual Shopping service. Although our structure is in Biella, our customers come from different parts of Italy, and to get closer to them we have given the opportunity to make an appointment via Whatsapp with one of our qualified shop assistants.
Through a video call you can be shown all the items on sale, ask for information on sizes and colors available and anything else you want to know. Once you have chosen the item of clothing you cannot do without, you just need to finalize your purchase and receive everything comfortably at home!
Beautiful, is it not? We guarantee, even virtually, an exclusive shopping experience for our customers!
The service is still active and we invite you to make your appointment to take advantage of our unmissable summer sales.
Write to 0039 3491954182.
