#UseTheExisting is not only a collection of clothing; it is, for Zegna, a philosophy that begins from the choice of the fabric up to the final outfit and even more.
Ermenegildo Zegna XXX is the avant-garde creative laboratory directed by Alessandro Sartori, where the use of what is already existing is a combination of actions in constant evolution: also the setting of the show utilises that which is already existing.
The chosen location is in fact an ex-foundry in Milan, where an installation created by a well-known artist from New York, Anne Petterson, was placed.
The ribbons create a play of colours and materials that make the cube appear as a solid when it is instead transparent.
The installation – Art for Earth – will be open to public until January 31st, 2020.
In this geometrical forest of ribbons and materials that seem ethereal, the new collection of Ermenegildo Zegna XXX Winter 2020 takes shape.
It is a collection that explores a traditional as well as a new ground-breaking tailoring at the same time.
The new orderly and layered silhouette is enriched by details that give the outfit a more practical look, for example, internal as well as external pockets are inserted.
We may find three-button jackets and blazers in geometrical suits, one and a half-breasted jackets and lean trousers matched with loose and comfortable shirts; the same shirts are presented casual, with collars left unbuttoned to give space to zippers and low-neck shirts.
This collection sheds light on new shapes and fusions for more modern and contemporary outfits.
#UseTheExisting is not only an interpretation of the traditional tailored line, but a concept that extends to fabrics: different textures of fabric and the mix of natural and synthetic fibers.
Patterns such as moirè, macro check, jaquard and devorè are proposed as a trial of new combinations, playing with different layers and different levels.
Simple fabrics such as cashmere, flannel and wool, which are obtained by non-utilised suits are recycled. The veal leather is modelled with laser, cut and pressed by hand, for the collection a series of handmade fabrics by the San Patrignano community are utilised.
The accessories as well capture the eye of the audience during the show: shoes are presented with audacious soles, shiny derbys, oversize bumbags and soft bags.
On the catwalk, the new Insta pack was presented, a cross body bag inspired to the world of photography.
The colours of this collection offer a palette of neutral shades that vary from sable to light cloudy blue, instead with darker shades such as brown, hints of pink gold, bronze and bright red are inserted.
Alessandro Sartori, the artistic director of Ermenegildo Zegna states:
“Working for Zegna I have the privilege to experiment at all levels, from the mix of fibres to the advanced tailored patterns.
It means stirring and hybridizing the categories, to break the borders in order to explore new territories: this is our new sartorial vocabulary. An experiment leads to the next, in a dialogue with no solution of continuity, keeping always in mind that our art should always respect our planet. This is our mission, as human beings as well as fashion developers.”
